Freelance Creative/Art Director
2/2015-Present
As a freelance Art Director & Designer, I partner with businesses that want big ideas without the agency overhead. I combine creative strategy, design, and storytelling to help brands cut through the noise and connect with their audience.
Whether it’s building a brand from the ground up, shaping a campaign, or refreshing your marketing, I make the process simple, efficient, and effective — so you can focus on running your business while I handle the creative heavy lifting.
Boost Hydration- Developed and executed a full-scale marketing campaign for Boost Hydration—spanning branding, email, social media, print, signage, events, and geo-targeted media—driving 20% year-over-year growth and putting sales one year ahead of projections post-COVID.
Click Medical- Created and led the “Can You Adjust?” educational campaign for Click Medical, driving 1,900 new client acquisitions, introducing breakthrough orthopedic technology, and earning Fast Company’s World Changing Ideas Award (Health & Wellness).
One 10 Harris- Delivered a 300% ROI by leading the design and development of the “One 10 Harris” digital media campaign for Alpine Properties in Aspen, achieving full lease and sale of the property in under 60 days.
Clients include MillerCoors, Source Communications, Boost Hydration, Click Medical, D.R. Horton Homes, Johns Manville, Taloma Partners, Sustain Mortgage, Exclusive Resorts, and Boyers Coffee.
Source Communications
Digital Marketing Consultant/Creative Director
1/2017-Present
Led digital transformation across marketing and business development, modernizing brand strategy and accelerating growth through integrated digital initiatives.
Directed creation and design of all digital, social, partnership, and event marketing assets to ensure brand consistency and engagement across platforms.
Launched a new email campaign initiative from the ground up, organically growing the list to 4,000 active clients and establishing a key marketing channel for ongoing communication and sales.
Implemented data-driven strategies and multichannel campaigns, unifying content and brand marketing to improve reach, targeting, and performance.
Managing all external communications such as social media, website, and newsletter distribution.
Identifying opportunities for future growth and providing strategic recommendations to enhance marketing efforts.
The Integer Group/TBWA
Senior Art Director
4/2010-1/2015
Created the “Craft the Next Blue Moon” campaign, integrating digital media with on-premise tastings and live events—driving a 20% lift in seasonal beer sales, 134% increase in sample pack sales, and making Blue Moon the #1 craft beer on social media.
“Craft the Next Blue Moon” was a Shorty Industry Award Finalist, a Facebook Studio honoree.
Supported brand loyalty building through a national consumer engagement event initiative #1 rated beer brand – Harris Interactive Brand Equity Poll.
Created Peroni’s most successful U.S. promotion, leveraging the World Cup to drive engagement across digital, in-store, and exclusive event activations—resulting in Peroni becoming the fastest-growing European import in the U.S. beer market and one of the five most popular beers in the world.
Created and launched a 360° campaign that authentically reconnected Killian’s with its Irish roots—fueling the brand’s most successful St. Patrick’s Day promotion ever.
Happy Bakeshop Co-Founder
Digital Marketing & Promotions
12/2006-11/2018
Co-Founder of Denver’s original gourmet cupcake baker, generating annual sales of $720K. Expanded to 3 locations and 30 employees over 12 years.
Designer of all digital, social, partnership, and event marketing assets to ensure brand consistency and engagement across platforms.
Conducted industry research and designed branding and marketing strategies, including the creation of promotional materials.
Bakery awarded Favorite Cupcake in the Nation by Martha Stewart, rated top 10 cupcake bakery in the nation by the Today Show, and won 5280 Magazine’s Readers' Choice 5 times.
JWT/VML
Senior Art Director
2/2000-1/2008
Creative lead on Ford, contributing to record-breaking F-150 sales—nearly one million units sold annually, the highest in the brand’s history at the time.
Breathed new life into the Miracle Whip brand—reversing a decades-long sales slide by redefining its voice, reconnecting with consumers, and reigniting market relevance.
Work recognized by Communication Arts, Art Director’s Club, and Cannes Lion Short List.
Clients included Miller Genuine Draft, Dell Computers, Kraft, Motorola, Nortel, Oscar Mayer, Princess Cruises, Heinz, Qwest, Midas, 7-11, & Steppenwolf Theater.